Project｜Skincare Industry Innovation
Category｜Patent / Technology Commercialization and R&D Distribution Consultant
Taiwan is very advanced in cosmetics and skin care products manufacturing, and many beauty skincare products of well-known brands are actually made in Taiwan. However, from the perspective of global streaming, the key elements of raw materials and recipes are still controlled by the major skincare brands. Taiwan’s local business thus relies on imports to survive. Accordingly, they need to actively find a better value-added improvement.
Unlike traditional skincare products, which focus only on R&D, we redefine people’s skincare behavior. Through studies with the lead users, we elucidated the behavioral context and the demand gaps. After conducting analysis of benchmark cases worldwide, we first proposed the direction of innovation. Next, we gathered businesses, experts and users in the fields of medicine and beauty onto the same platform and incorporated new technological concepts, to discuss and come up with innovation opportunities that were more futuristic and challenging.
Finally, we defined various opportunities and planned an R&D blueprint through patent analysis. From the roadmap of innovation, we assisted multinational companies such as Taiyen to set goals for technology development and to cooperate with different R&D units for building a revolutionary eco-system of skincare industry.